The U.S. Podcast Guide
New Media
©Nadia Cohen & Tom Segur
Villa Albertine presents the U.S. Podcast Guide, designed to introduce French creators to and facilitate their journey in the U.S. podcast ecosystem.
Created in 2024 with the help of Paradiso Media, this booklet is intended as a practical tool to help all industry professionals gain a better understanding of podcasting practices in the United States. A comprehensive overview of best practices, it is available free of charge and includes tips on how to develop your pitch and community; monetize your podcast; negotiate a contract with a broadcaster; and understand financing opportunities.
This guide was produced following three editions of Sounds of New York, a professional program for podcast creators developed by Villa Albertine and Albertine Foundation with the support of Spotify, Radio France, RFI (France Médias Monde), SACD, Institut français, INA, Ausha, and Paradiso Media.
Explore the guide below!
This guide is intended as an independent and helpful tool for creators and industry players to better understand podcasting practices in the United States through seven chapters:
- The American Podcast Market
- Contract Negotiation
- The Art of Pitching
- Finding Your Community
- Launching and Monetizing: Steps Not To Be Missed
- Adapting Your Podcast to English or French
- Post-Production: Tools for Improvement