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French Immersion

New Media

Once a Glacier by Jiabao Li and Installation by The Ballroom Collective

By French Culture Team

French Immersion is a program supporting emerging and innovative French XR productions and immersive experiences in the U.S., managed by Villa Albertine.

Villa Albertine and Albertine Foundation, in partnership with Unifrance, the Institut Français, and the CNC, launched this program in 2018 to support producers and creators of a range of XR projects and immersive experiences, including 360 videos, augmented reality (AR), mixed reality (VR & AR), video games, location-based VR projectsand art projects involving new technologies. 

The program offers two types of grants:  

Grants for French creators selected for US festivals (up to $2,500), which aim to bring French creators or producers to the United States to present their work during significant festivals as identified by Villa Albertine.

Grants for cultural institutions and venues (up to $10,000) managed by Villa Albertine and Albertine Foundation, with the support of the French Ministry of Europe and Foreign Affairs, and in partnership with the Institut français, support the exhibition of French XR projects at US cultural institutions and venues.

Following a rigorous selection process by an independent committee, grants of up to $10,000 will be awarded to between five and seven projects in the fall that will be exhibited at American venues offering the best experiences to the largest possible audiences. At the end of the year, a fair will be organized bringing together XR professionals from both France and the United States.

 

SXSW 2024 (Mars 8-16) 

Madame Pirate : Code of Conduct – Directed by Dan-Chi Huang and Morgan Ommer. Produced by Estela Valdivieso Chen, Jamie Lin 

Astra – Directed by Eliza McNitt. Produced by Arnaud Colinart, Aurélie Leduc 

Emperor – Directed by Marion Burger and Ilan J. Cohen. Produced by Atlas V, Reynard Films and France Télévision 

Energeia – Directed by Ugo Arsac. Produced by Ugo Arsac.  

Maya: The Birth of a Superhero – Directed by Poulomi Basu and CJ Clarke. Produced by JAPC, Floréal, Meta VR for Good, France Télévisions and Meta 

Impulse – Directed by Barry Gene Murphy and May Abdalla. Produced by  John Hunter, Katayoun Dibamehr and Avi Amar 

Targo – Participating in a festival panel. 

Insula Orchestra – Participating in a festival panel.  

Small Studio – Participating in a festival panel. 

2023 

Filmgate Miami (Nov 29-Dec 3) 

The Eye and I – Directed by Hsin-Chien Huang and Jean-Michel Jarre. Produced by Hsin-Chien Huang,  Co-produced by Digital Rise 

In Search of Time – Directed by Pierre Zandrowicz and Matthew Tierney. Produced by Atlas V.  

Fortune – Directed by Claire Meinhard et Emilie Valentin. Produced by Atlas V in coproduction with ARTE France.  

Flow – Directed by Adriaan Lokman. Produced by Valk Productions in coproduction with Lucid Realities  

Biennale Chroniques – Participating in a festival panel. 

Iconem – Participating in a festival panel. 

 

Games for Change (July 14-21) 

Fight Back VR – Written and directed by Céline Tricart. Produced by Marie Blondiaux and Céline Tricart. Co-produced by Red Corner, Lucid Dreams Productions, and France Télévisions. 

 

Tribeca (June 7-18) 

Monstrorama – VR Experience – Directed by Clément Deneux. Produced by Atlas V.  

Fortune  – Directed by Claire Meinhard and Nicolas Bourniquel. Produced by Atlas V and ARTE France. 

In Search of Time – AI short film – Directed by Pierre Zandrowicz and Matt Tierney. Produced by Atlas V and Pressman Film. 

Colored – AR experience – Directed by Pierre-Alain Giraud and Stéphane Foenkinos. Written by Tania de Montaigne. Co-produced by Pierre-Alain Giraud and Emanuela Righi (Novaya – France); Patrick Huang (Flash Forward Entertainment – Taiwan); and Centre Pompidou – France. 

The Birth – Chapter 1 – VR experience – Written and directed by Poulomi Basu and CJ Clarke. Produced by CJ Clarke (JAPC), Katayoun Dibamehr and Avi Amar (Floréal), Amy Seidenwurm (Meta VR for Good), and Jeanne Marchalot (France Télévisions, Francetv Storylab). 

 

SXSW 2023 (March 10-19) 

Jailbirds – Written by Thomas Villepoux and directed by Thomas Villepoux. A co-production between Be Revolution Pictures and Digital Rise.  

JFK Memento – Written by Chloé Rochereuil. Produced by Targo. 

Behind the Dish – VR Experience – Written by Chloé Rochereuil. Produced by Targo. 

Spring Odyssey – Directed by Elise Mornin. Produced by Lucid Realities. 

 

FilmGate Interactive Festival Edition 2 (December 2 – 5) 

Mandala Digital Rise 

2022 

Sundance 2022 (January 20-30, 2022) 

They dream in my bonesFaye Formisano 

Seven grams – Karim Ben Khelifa 

 

SXSW 2022 (March 11-20) 

On the morning you awake – Atlas V 

Goliath playing with realityFloreal 

 

Tribeca 2022 (June 8-19) 

Kubo walks the city  – Innerspaces 

Missing pictures Episode 3Atlas V 

 

Game for Change (June 13-14) 

Goliath playing with realityFloreal 

 

FilmGate Interactive Festival (Nov 28 Dec-5) 

What’s left of reality? Astrea (Atlas V) 

Dark EuphoriaPanel 

Spring OdysseyLucid Realities 

Contact: 

Camille Jeanjean, New Media Officer

In partnership with

UniFrance

Founded in 1949 and strengthened thanks to its merger with TV France International in 2021, UniFrance is the organisation responsible for promoting French cinema and TV content worldwide.
Located in Paris, UniFrance employs around 50 staff members, as well as representatives based in the U.S., in China, and soon in Japan. The organisation currently brings together more than 1,000 French cinema and TV content professionals (producers, filmmaking talents, agents, sales companies, etc.) working together to promote French films and TV programmes among foreign audiences, industry executives and media.
 

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Institut français

The Institut français is responsible for France’s international cultural program. Supervised by both the Ministry for Europe and Foreign Affairs and by the Ministry of Culture, it promotes French culture abroad through cultural exchange initiatives. Operating in a space where the arts, intellectual exchange, cultural and social innovation, and linguistic partnerships interact and intersect, it is also responsible for promoting the French language and the sharing of works, artists, and ideas all over the world. The Institut français is one of Villa Albertine’s main French partners.

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Centre national du cinéma et de l’image animée (CNC)

Created in 1946, the Centre national du cinéma et de l’image animée (CNC) is a public administrative organization, set up as a separate and financially independent entity which comes under the authority of the French ministry of culture and communication. Its principal missions are : support for the film, broadcast, video, video games, immersive productions and technical industries; promotion of film and television for distribution to all audiences and preservation and development of the film heritage. 

 

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Albertine Foundation

Previously known as FACE Foundation, Albertine Foundation is an American nonprofit organization dedicated to supporting French-American relations through innovative cultural and educational projects. In close partnership with the Cultural Services of the French Embassy in the United States and its arts institution Villa Albertine, Albertine Foundation promotes artistic, literary, and educational exchange and collaboration between creative professionals from both countries thanks to corporate, foundation, and individual support.

Follow Albertine Foundation on InstagramFacebook, and LinkedIn.

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