{"id":2510339,"date":"2025-02-07T16:10:51","date_gmt":"2025-02-07T16:10:51","guid":{"rendered":"https:\/\/villa-albertine.org\/va\/?post_type=app_event&p=2510339"},"modified":"2025-02-25T20:10:05","modified_gmt":"2025-02-25T20:10:05","slug":"french-immersion-at-sxsw-2025","status":"publish","type":"app_event","link":"https:\/\/villa-albertine.org\/va\/events\/french-immersion-at-sxsw-2025\/","title":{"rendered":"French Immersion at SXSW 2025"},"content":{"rendered":"\n

French Immersion<\/a> supports innovative French XR productions and immersive experiences in the U.S., fostering creative exchange through grants and festival participation. Launched in 2018 by Villa Albertine and partners, the program helps creators showcase their work at major U.S. festivals.<\/p>\n\n\n\n

This year, several French immersive projects supported by the program will be presented at SXSW XR Experience<\/a> in Austin, Texas, from March 7\u201315, offering attendees a chance to discover cutting-edge creations from international talents.<\/p>\n\n\n\n

Virtual reality, augmented reality, and mixed reality technologies are revolutionizing our perception and interaction with the world. The XR Experience at SXSW showcases how these innovations are pushing the boundaries of storytelling and art in immersive environments.<\/p>\n\n\n\n

Explore the two French XR projects featured at SXSW 2025 as well as other French highlights at the festival below.<\/p>\n\n\n\n

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Oto’s Planet (France, USA)<\/strong><\/p>\n\n\n\n

Directed by Gwenael Fran\u00e7ois<\/p>\n\n\n\n

In Oto’s Planet<\/a>, Oto enjoys a peaceful, solitary life on his tiny planet, spending his days lounging in a hammock beneath a single tree. However, his serene existence is disrupted when Exo, a clumsy and overly energetic astronaut, crash-lands nearby. The two must navigate the challenges of communication and cohabitation as they struggle to adapt to one another\u2019s vastly different lifestyles.<\/p>\n\n\n\n

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In the Current of Being (France, USA)<\/strong><\/p>\n\n\n\n

Directed by Cameron Kostopoulos<\/p>\n\n\n\n

In the Current of Being<\/a> is a powerful haptic VR experience that immerses participants in the true story of Carolyn Mercer, a survivor of electroshock conversion therapy designed to “correct” her gender identity. Through wearable haptic technology, participants physically connect with Carolyn’s heartbeat, breath, and the tremors she experienced during the traumatic procedures. The experience sheds light on the inhumanity of such practices and honors Carolyn’s resilience in her journey to live authentically. <\/p>\n\n\n\n

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La French Touch Rendez-Vous<\/strong><\/p>\n\n\n\n

Date:\u00a0Saturday March 8, from 11:00am. to 7:00p.m.
<\/strong>Venue: The Courtyard,\u00a0208 W 4th St suite c, Austin, TX 78701<\/a>, doors opening at 11 a.m.<\/p>\n\n\n\n

Presented by BPIfrance, La French Touch Rendez-Vous<\/em> is the unmissable event at SXSW, highlighting the best of French innovation and creativity at the Courtyard ATX on March. Discover four groundbreaking XR experiences created by innovative French start-ups, showcasing the future of immersive technology:<\/p>\n\n\n\n