Under the supervision of the Director of the Communications, the
Communications Officer’s duties entail email marketing operations,
including writing and editing copy in collaboration with program
officers, and managing an email database.

They are also involved in all aspects of the organization’s websites,
handling a range of responsibilities that include liaising with web
designers and developers, routine site maintenance, content curation
and editing to ensure sites align with the goals and objectives of the
organization.

The Communications Officer also manages internal calendars and
contributes to the production of public-facing print documents,
such as brochures and promotional flyers.

A full breakdown follows.

Responsibilities

Web 

• Encourage and facilitate consistent, creative, and unified web
  content across the organization’s web properties.
• Liaise with internal staff to coordinate the production of new
  website articles and review them for cohesion with brand guidelines,
  photo quality, and English grammar and syntax.
• Copyedit all web articles created by staff.
• Collect and analyze web analytics and similar data; identify
  opportunities to improve search engine optimization (SEO), time on site, web traffic, and other relevant metrics.
• Assist employees with use of company websites through one-on-one support, user guides, and training sessions.

Email

• In collaboration with the Director of Communications, design and
  implement direct email marketing campaigns. This includes
  (but is not limited to) developing copy and subject lines, editing email
  templates and headers in InDesign, building email lists, liaising with
  internal staff, and owning a comprehensive calendar.
• Report on email marketing campaigns and results;
  use results to determine ROI, make suggestions for improvements,
  and establish best practices.
• Ensure prompt, accurate, and error-free communication
  with our community to build loyal relationships and minimize
  unsubscribes.
• Maintain an organization-wide email database and
  ensure syncing with the organization’s CRM tool.
• Upgrade email sends through sourced graphics, customization,
  calls-to-action, and additional advanced features.
• Ensure emails follow industry standards and privacy policies.

 General Communications

• Maintain an internal communications calendar.
• Copyedit and contribute to the creation of various internal and
  public-facing communication documents such as brochures, flyers,
  presentations, calendars, and more, as needed.
• Adapt designed templates of communication documents as needed.
• Perform other related duties as assigned.

Education/Experience

• Bachelor’s or Master’s in marketing or related discipline
• 3+ years of digital marketing, marketing analytics, or email
  marketing experience, preferably in a related industry
• Strong communication skills – written and oral
• Impeccable grammar and writing skills
• Ability to track, measure, and report on results of email
  marketing and web campaigns to determine ROI
• Sufficient experience in marketing automation and content
  management systems
• Excellent analytical skills and ability to provide
  actionable insights from data
• HTML, WordPress knowledge preferred
• Skilled in problem solving and project management
• Knowledge of website management, analytics, design, and
  SEO best practices and standards.

Language

• English (reading, speaking, writing): Native speaker
• French (reading, speaking, writing): Advanced or Bilingual

Technical

• Knowledge of Microsoft Office Suite, Adobe Creative Suite,
  MailChimp, and WordPress preferred

Qualities

• Creative and innovative
• Organized
• Excellent team player; personable
• Ability to work effectively in a fast-paced environment
  with shifting priorities
• Responsible and conscientious with great judgment and
  discretion
• Keen interest in French arts, culture, language, and
  education landscape

Additional Information and Benefits

• Location: Institut Français des Etats-Unis – Villa Albertine, 972,
  5th Avenue, New York NY 10075
• Department structure: The Communications Department is
  composed of four members: Head of Department; Press Officer;
  Social Media Producer; and Communications Officer.
• Hours: 40 hours/week –– working on evenings and weekends
  will occasionally be required, in accordance with the
  department’s needs
• No remote work
• Salary : $62,544 USD ($5,212 /month), plus a monthly transportation
  stipend ($120)
• 401 (k), opportunity of joining the embassy’s medical insurance
• 25 days of vacation annually + overtime compensation

Apply

Candidates must have American citizenship, a Green Card, or a
work permit (pending a Green Card). Only applicants meeting these
conditions will be considered.

To apply, please send the following documents (in English): a cover
letter, CV, and 3-5 links to websites, newsletters, or
designed communications materials you’ve created or contributed
to creating (with information on engagement and any quantitative
measures of success and details on your role in the project) in a
single PDF document to kimberly.corliss@frenchculture.org and 
bertrand.chaminaud@frenchculture.org.

Please include “Communications Officer Application” in the subject line.

Deadline for application: Monday, October 2nd, 2023.